Personal trainers home visits1/7/2024 That said, your self-worth is one of the most important factors to setting your price. It wasn’t until I saw the results my clients were getting that I finally realized that people should pay me that much for my services because of the mutual benefit involved. In the above example of my lack of confidence selling $85/hour packages, I mentioned I had a tough time selling because I didn’t truly believe my services were worth that much. Self-worth: believing what you charge is worth every penny If you are training at your gym that has a full set of free weights, kettlebells, a TRX, and a prowler you can charge more than if you were training at the local park with some stability balls and bands. Investing in specific equipment for your client’s benefit affords you the justification to charge a bit more. This typically ranges from $10 to $25 and should be passed on to the client. Gyms charging personal trainers to use their facilities is common in the industry. Generally, the farther away the client the more that you can charge (provided they won’t shop around for a local trainer). If you are a trainer that visits clients at their home or a facility of their choice they should expect to pay more than your local clientele. There are generally three things to consider when factoring in your costs to train a client: Cost to train client: the investments you make for training are passed on to the client Understanding the prices that your target audience expects to pay – and that are attainable – will be crucial to your ability to foster sales. For example, the pricing structure for a toning client would differ from that of an extreme weight loss client. Your target population differs from your local neighborhood in that different types of clientele will have different interests. Target population: set a price that is attainable to them to entice sales This may mean dropping your prices by $10 or $15 an hour or adding more services for the same price. Thus, it is important to have a pulse on the economy and be sensitive to recessions so that you can continue to maintain or attract new clientele. As these items are not a necessity, they will be amongst the first things cut from a client’s budget should the economy take a downturn. Personal training is considered to be a luxury item, similar to getting massages, manicures and pedicures, and even the occasional teeth whitening. Economy: a thriving economy merits higher prices than a downturn Check out a few websites of other trainers in the area to see if they publish their prices and to see if there is some consistency to get a feel for the location-based pricing factors in your target market’s community. The socioeconomic conditions within the respective regions differ and your pricing model will need to be aligned with whatever it is people are willing to pay. Consider how much your clients expect to pay based on the rates in your city. For example, clients in Manhattan would likely think that $100/hour is pretty reasonable while those in the Bronx would laugh at you. When setting your hourly rates as a personal trainer, you have to consider how much your clients expect to pay based on the rates in your city. Location: how where you work affects your rates I’ll also teach you how to discuss pricing with clients so you can do it confidently and you can avoid the mistakes I made when I first started out. Today we’ll look at basing factors such as location, the economy, target population, cost to train client, and how self-worth factors into your personal training prices. The goal of becoming a certified personal trainer is to make a living as one. You can now become a certified online personal trainer and add additional revenue by setting prices based on all services you offer. If you’re not working for a commercial gym, it’s up to you to set your own pricing structure. Making a living is directly correlated to how much you can make based on your rates and being confident in how you present them. The goal of becoming a certified personal trainer is to make a living as one.
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